Infographic: Britain’s Greatest Olympians

With the London 2012 Olympics round the corner, Britain’s gold medal hopes rest upon the likes of Mo Farah, Tom Daley, Paula Radcliffe and Jessica Ennis who will be hoping to emulate the past successes of Britain’s greatest Olympians.  read more »

London 2012 could be targeted by Euro 2012-style ambush marketing

Competitors at London 2012 might be tempted to follow in the footsteps of footballer Nicklas Bendtner and get drawn into ambush marketing during their events. After the Denmark striker used a Euro 2012 match to display pants sponsored by Paddy Power Olympic betting experts are putting their money on a similar stunt taking place at the Olympics.

A legal expert working with the London organisers has warned the financial rewards of an ambush marketing will be tempting to all sorts of brands.

Arthur Artinian, a lawyer at Freshfields, Bruckhaus Deringer, told Reuters: “It’s no longer just sport clothing companies or other industries that you might expect to have interest in, or engagement with, the Games.

“It’s really now everybody. The sponsorship stakes are higher.”

And if Premier League footballers can be swayed by the money on offer for taking part in such stunts, it is difficult to imagine that the deals on offer might be even more attractive to considerably less well paid at the Olympics.

The IOC is already attempting to discourage anyone who might be considering taking an ambush marketing payday. And it’s not just in the stadiums and venues that they fear damage could be done. They are already warning athletes against online sponsorship deals.

The IOC said: “Participants and other accredited persons are not permitted to promote any brand, product or service within a posting, blog or tweet or otherwise on any social media platforms or on any websites.”

McOlympics 2110

Last week it was widely reported that McDonald’s are set to become more tightly entwined in London 2012 than a pair of tactile Greco-Roman wrestlers playing drunken twister. Most notably – in a scene ominously reminiscent of the Independence Day blockbuster – the McDonald’s brand will be perched over the Olympic Park with a monolithic mothership – the largest McDonald’s ever built – and flanked by three more greasy assailants.

Next summer hundreds of thousands of digestive systems will be harassed to belching point by at least half a million fast-food meals on the East London campus. At what price? Well, literally nothing for some. read more »

With the end of the current campaign only a handful of games away, all eyes are turning to the summer’s international tournaments to fill the off-season void. Euro 2012 comes first in June, before the exciting prospect of Team GB competing for gold at the Olympics. With some of the traditionally bigger nations not present at the competition in London, the home representation will be one of the favourites with Betfair football betting to claim gold medals, but who will be playing and can they go all the way? read more »