Category Archive: Oddlympics

London 2012 could be targeted by Euro 2012-style ambush marketing

Competitors at London 2012 might be tempted to follow in the footsteps of footballer Nicklas Bendtner and get drawn into ambush marketing during their events. After the Denmark striker used a Euro 2012 match to display pants sponsored by Paddy Power Olympic betting experts are putting their money on a similar stunt taking place at the Olympics.

A legal expert working with the London organisers has warned the financial rewards of an ambush marketing will be tempting to all sorts of brands.

Arthur Artinian, a lawyer at Freshfields, Bruckhaus Deringer, told Reuters: “It’s no longer just sport clothing companies or other industries that you might expect to have interest in, or engagement with, the Games.

“It’s really now everybody. The sponsorship stakes are higher.”

And if Premier League footballers can be swayed by the money on offer for taking part in such stunts, it is difficult to imagine that the deals on offer might be even more attractive to considerably less well paid at the Olympics.

The IOC is already attempting to discourage anyone who might be considering taking an ambush marketing payday. And it’s not just in the stadiums and venues that they fear damage could be done. They are already warning athletes against online sponsorship deals.

The IOC said: “Participants and other accredited persons are not permitted to promote any brand, product or service within a posting, blog or tweet or otherwise on any social media platforms or on any websites.”

McOlympics 2110

Last week it was widely reported that McDonald’s are set to become more tightly entwined in London 2012 than a pair of tactile Greco-Roman wrestlers playing drunken twister. Most notably – in a scene ominously reminiscent of the Independence Day blockbuster – the McDonald’s brand will be perched over the Olympic Park with a monolithic mothership – the largest McDonald’s ever built – and flanked by three more greasy assailants.

Next summer hundreds of thousands of digestive systems will be harassed to belching point by at least half a million fast-food meals on the East London campus. At what price? Well, literally nothing for some. read more »

Riots looter falsely claimed he was Olympic judo hopeful in court

A looter who took part in the Manchester riots claimed in court that he was a contender for the GB judo team for London 2012 in a bid to avoid prison – but was jailed for eight months regardless.

Anthony Lloyd, who was caught with jewellery and cigarettes, could now be back in court to face a perjury accusations after the British Judo Associations dismissed suggestions made in court that he was on the verge of making their Olympic squad.

A spokesman said: “Mr Lloyd has never represented us at any level and it’s wrong for anyone to describe him as an Olympic hopeful.

“He represents a club but has never been in any GB trials or anywhere near any of our squads.”

Lloyd had convinced his legal team that he was a talented judo star, despite only being a member of a local club.

His lawyer Estelle Parkhouse told the court: “‘A custodial sentence would impair his prospects with the squad and being part of the Olympics.’

The Daily Mail reported:

During the case Lloyd’s lawyer Estelle Parkhouse said Lloyd was part of the British Judo team and was returning from training that Tuesday night when he heard about the disorder and ventured into the city centre.

She said he took jewellery that he had seen on the street and knew it had been stolen. She said it was his intention to give it to his girlfriend.

The attempt at avoiding a custodial sentence failed and Lloyd could now face a longer sentence if he is the case is re-examined.

Video: Team GB men’s eight rowing team practices at Munich airport

The athletics World Championships are not the only ones being held at the moment. While Team GB’s track and field finest are in Daegu, our rowers are in Bled, Slovenia, for their own World Championships.

The men’s eight entertained themselves during a wait for a connecting flight in Munich.

The team of Phelan Hill, Daniel Ritchie, Tom Ransley, Greg Searle, Mohamed Sbihi, Alex Partridge, Cameron Nichol and Nathaniel Reilly-O’Donnell put themselves through their paces on the German airport’s travelator.