Some of the heroes of Team GB’s successful London 2012 campaigns are hot favourites to add more gold to their medal collections at this summer’s IAAF World Championships.

Olympic champions Jessica Ennis and Mo Farah are both favourites to win their respective events at the forthcoming championships, according to Betfair.com.

Just over a year since they struck gold in the Olympics, both Ennis and Farah are expected to be in Moscow to compete in the World Championships. And the bookies are foreseeing more success for the pair this year.

Ennis is currently the 1.34 favourite to take the heptathlon crown. It is a title she will be keen to regain having previously been world champion in Berlin back in 2009. She lost out in Daegu in 2011 when she could only manage a silver medal.

While some pundits have speculated that disappointment in South Korea was perhaps the ideal setback to add even more determination to the Sheffield athlete’s London 2012 preparations, she will be hoping to make amends this time.

Farah, meanwhile, is 1.6 favourite to become the men’s 10,000 metres gold medal winner in Russia. Just like Ennis, he finished second in Daegu, although any disappointment he felt was cushioned by the fact that he secured the gold medal over the shorter distance of 5,000 metres.

After his famous clean sweep of the distance track events in London, he will no doubt be hoping to add a 10,000 metres world title to his list of achievements.

Farah and Ennis’ ‘Super Saturday‘ co-star from last summer’s games, long jumper Greg Rutherford, is not quite as fancied for his competition. American athlete Michael Watt is currently the favourite for the event, with odds of 3.0. Rutherford is the slightest of outsiders, according to the bookies, at 3.1.

Of course, there is still a long way to go before the championships get underway on August 10, 2013, with changes in form and fitness likely between now and then.